From August 31st until September 8th, the Buenos Aires Fashion Week Spring Summer 2023 edition took place. The third day of the event caught all the attention with its “signature runway”, where national designers exhibited their creations and competed in the National’s design contest for a scholarship to study in the Istituto Marangoni de Milán, Italia.
The Planetarium Galileo Galilei at Buenos Aires, Argentina, was the selected scene for the runway that fused fashion, art, and local culture. Agus Chueizer, Protesta, and Helena Dakak were the brands that captivated the audience with their proposals that exhibit their approaches and identities.
The inaugural brand on the runway was Agustina Schweizer, founder of Agus Chueizer, who presented “Tereré.” A collection that reflects the cultural shock the designer experienced when she moved out of Corrientes to the capital city, Buenos Aires. The textures, colors, and silhouettes used were inspired by concepts such as happiness and disregard, highlighting her conviction to create garments that are significant to those who are wearing them. At the same time, AC is a brand that stands out for the timelessness of its creations, thus avoiding disposable fashion. “I work hard on durability and making each garment last over time and across generations,” says Agustina.
Design by Agus Chueizer.
Image taken from BAFWEEK’s Instagram.
Secondly, Protesta presented its impressive collection, “La crisis de la imaginación” (The imagination crisis). Santiago Goicoechea and Antonio Lazalde, the brand managers, sought to embody the nonsense societies and movements endure as a result of the imbalance through the choice of textiles and staging. On this occasion, Protesta presented pieces made from recovered and hand-painted textiles.
Design by Protesta.
Image taken from BAFWEEK’s Instagram.
“Calendario” (calendar) made the last pass with the help of Helena Dakak. The designer from Salta defines her creations as “capsules” that, as a whole, form a complete collection. “We don’t give it temporariness, nor do we believe something has become old. We join a contemporary world with tradition. We work with artisans from Salta on garment details, and we use photos of northern landscapes in prints. The use of color is essential,” explains Helena.
Elegance and temporariness were the main pillars of her runway, integrating the modern with the artisan spirit of her northern roots.
Design by Helena Dakak.
Imagen taken from BAFWEEK’s Instagram.
To conclude, Helena Dakak was awarded Marangoni’s scholarship that will let her attend, next June, the Fashion Image & Styling or Fashion Business program.
