By Tirzah Rezende

 A genderless fashion brand stands out for inclusive design for all people, offering an alternative for those seeking freedom in the way they dress. Fashion designer Guillermo Jester challenges these paradigms in the Mexican scene with his innovative approach and commitment to inclusion. His creative vision is rooted in a deep respect for all identities, questioning social norms and turning fashion into a tool to promote meaningful change.

Challenging stereotypes in fashion has been a personal process for the designer, who has explored his own identity and gender expression over the years. His brand is an extension of this process, challenging social norms and promoting acceptance and respect for all identities. In this process, he has found freedom and is committed to continue exploring and sharing his authenticity through his work.

In the “Diverse” collection, for example, he explored the challenge of dismantling gender identities by fusing handcrafted pieces with contemporary elements, creating a visual impact that questions established norms. This exploration transcends the merely aesthetic by incorporating considerations of sustainability and transparency in the value chain, fundamental aspects for the brand.

Mexican textile traditions are another highlight, as they play a fundamental role in their work, promoting the cultural identity and worldview of each community. Over the years, he has collaborated closely with local artisans and organizations in the region, which has deeply enriched his creative approach.

“I value your opinions and perspectives. It is crucial for me to highlight the work of the artisans in each collaboration. I use various media, such as audiovisual material, publications on social networks and websites, to make visible their names, their stories, and the process behind each piece. This transparency is essential to honor their work and promote collaboration,” he highlights.

Regarding the future of fashion, Jester is confident that new generations will lead a change towards a more disruptive vision. For emerging designers, he offers advice to follow your passion and stay true to your creative vision, even when faced with challenges.

In this paradigm, creativity merges with ethical values, leading to authentic and meaningful change in the industry. Its inclusive, diverse and sustainable approach not only challenges pre-established norms, but also promotes greater awareness of cultural identity and respect for all people. In this way, Jester not only creates garments, but also paves the way for a more conscious and transformative fashion.