By Ileana Gonzalez and Fernanda Perera

Welcome to this exclusive interview with Red World Creative, a sustainable fashion brand from Peru, led by Mada Alarcón, that is redefining the landscape of the textile industry. With an innovative approach to sustainability, Red World Creative is characterized by combining creativity with environmental awareness, using sustainable materials and upcycling and painting techniques to create unique and durable garments. In a world where fast fashion dominates, RWC stands out for its commitment to ethics and quality, offering consumers a conscious alternative that transgresses the rules of fashion.

How was Red World Creative born?

 

Red world was born in the midst of the chaos and uncertainty that the pandemic brought us, emerging as a glimmer of hope in my life, when I still could not find what I was so passionate about. It was then, in a moment of mental health crisis and to alleviate the pain, I began to paint and reconstruct my own clothes, among other things, thus immersing myself in art as a lifeline. But it wasn't just painting that helped me heal. I also discovered the therapeutic power of reconstructing my own clothes, of giving new life to garments I no longer wore.

I wanted to create something more than just clothes; I wanted to create an experience, an accompaniment for those who, like me, were looking for that kind of emotion.

How is the productive and creative process behind the brand? 

 

The productive and creative process behind Red World is much more than just designing and manufacturing garments. Every step of the way is steeped in emotion, passion and a deep commitment to our mission of spreading the word about the importance of mental health.

It all begins with a spark of inspiration and creativity that arises from my own personal experience and healing process. Whether through painting, music or nature, I seek to feed that creative flame within me, constantly exploring new ideas and new forms of expression.

Once I have a clear idea in mind, the design process begins. I immerse myself in the world of colors, shapes and textures, seeking to create garments that are not aesthetically beautiful, but deconstructed.

How do you connect mental health, extravagance and fashion with the brand?

 

The connection between mental health, quirkiness and fashion in our brand is deep and meaningful. First, our brand was born in the midst of a mental health crisis, and that personal experience has influenced every aspect of our approach to fashion. We recognize the importance of taking care of our mental health and we believe in the therapeutic power of art and creativity to heal. Therefore, our social media content is about mental health and its importance.

Regarding extravagance, we see it as a way to break with established norms and express our creativity in a bold and striking way. We love playing with vibrant colors, bold prints, and unusual silhouettes to create pieces that spark emotions and spark conversations. Extravagance allows us to explore boundaries and challenge conventions, creating space for unrestricted self-expression.

Finally, fashion acts as the vehicle through which we channel our ideas and values to the outside world. We strive to offer unique and original clothing that reflects our vision of a world where mental health is valued and celebrated, where individuality is encouraged and where fashion is a form of personal expression and liberation.

In short, we connect mental health, extravagance, and fashion in our brand by recognizing the importance of taking care of our mental health, expressing our creativity in bold and striking ways, and using fashion as a tool to express our identity and values. values to the world.

What advice would you give to other brands that are interested in adopting more sustainable practices in their production? 

 

As a Red World designer, I can share some valuable perspectives on how to adopt more sustainable practices in our production.

Firstly, I believe it is essential to have a clear vision of how we want to integrate sustainability into each stage of the design and production process. This involves everything from the selection of materials to the choice of suppliers and manufacturing methods. As a designer, I am constantly looking for high-quality, sustainable materials that do not compromise the aesthetics or durability of our garments.

Furthermore, I consider that innovation is key. We constantly explore new technologies and techniques that allow us to reduce our environmental and social impact while promoting creativity and originality in our designs. This can include everything from the use of recycled fabrics or second-hand clothing to the implementation of more efficient and less polluting manufacturing processes.

 

What does it mean to you to be part of Mola Fashion Week and represent the sustainable fashion movement in your country?

 

For me, being part of Mola Fashion Week is an honor and a great responsibility. Representing our country's sustainable fashion movement is more than a privilege. It is an opportunity to inspire positive change in the fashion industry and society as a whole.

ADD LINK TO YOUR INSTAGRAM Red World Creative: https://www.instagram.com/rwcreative.pe?igsh=aXB2MnRsd3RudHZ2