By Cristina Rivas - Translated by Laura Osuna
The Upcycling line, through its process of reusing discarded materials, seeks to create products of greater value.
This practice has gained relevance in various industries, but especially in fashion, where it is transforming haute couture towards a more sustainable and responsible perspective. Through this technique, fashion moves away from waste and seeks to innovate while respecting the environment.
Instead of following the traditional mass production model, the practice allows designers to create unique and luxurious clothing using recycled materials. This not only reduces the environmental footprintbut also brings a more personal and exclusive approach to the collections, aligning with the philosophy of haute couture.
In Latin America, this trend is gaining strength. One example is Chilean designer Alejandra Salgado, creator of Vestiale a brand specializing in bags, purses, and backpacks made from rescued textiles. In addition to promoting conscious fashion, the brand has a positive impact on the social sphere by collaborating with local seamstresses and strengthening the economy of their communities.
In Argentina, Consciente Colectivo bases its model on the traceability of its products and the circular economy. The local community contributes by donating supplies such as fabrics and milk containers, which the company reuses to make everyday items, such as mattresses and beach tarps. In addition, it implements Blockchain technology to guarantee transparency in its production process, reinforcing its commitment to innovation.
Beyond haute couture, Upcycling line drives a profound transformation in the fashion industry. With the rise of sustainability, more Latin American designers are expected to adopt this technique, consolidating the circular economy and positioning fashion as an agent of positive change for the planet.
Sources:
https://www.instagram.com/vestiale.cl
