In an online event organized by MOLA Universe and CAV+S (More Sustainable Value Chains)The innovative pilot digital passport for textile products was launched today in Latin America, starting with Argentina, Chile and Colombia. This digital registry provides detailed information on the life cycle of a textile product, from the extraction of the raw material to its end of life, promoting transparency and sustainability in the textile industry.

Nicole Bañado and Catalina Giraldo, representatives of CAV+S, explained that the digital passport project initially focused on the reuse of materials in the production phase. However, over time, it evolved into a broader perspective, encompassing the entire product life cycle. This comprehensive approach was inspired by the 2019 European Green Pact and the new EU consumer agenda in 2020, which highlighted the role of the digital product passport as a crucial information tool to empower consumers.

Catalina detailed how their years of experience and track record have allowed them to promote the Circular Metrics tool, developed to manage risks and avoid greenwashing. This tool is tailored to the needs of clients and focuses on the transparency of the sustainability attributes of products.

The launch of the digital passport in Latin America coincides with a growing interest in the region to adopt more environmentally conscious practices. Nicole noted that the abundance of local raw materials and ancient wisdom in textile production offers a significant competitive advantage. Countries such as Chile have already identified the digital passport as a crucial instrument in their circular economy strategies for textiles. Similar initiatives are being developed in Peru and Colombia.

During the event, brands from Argentina, Chile and Colombia that participated in the project's pilot were presented. Among them were Alkimia Textil from Argentina, Domei from Chile and Laura Añez Textile Design from Colombia. These brands will share their experiences and contribute to the implementation and success of the digital passport.

Natalia, from Alkimia Textil Ancestral, emphasized the importance of working as a community to ensure that cultural appropriation is not committed. Laura Añez, from Colombia, highlighted her dedication to sustainability in the production of accessories and garments hand-woven with natural and recycled fibers. Clauda, from Domei, Chile, highlighted the purpose of reducing textile waste in landfills by working locally with experienced artisans.

The digital passport for textile products promises to transform the industry in Latin America, empowering consumers and authorities, and promoting a more circular and sustainable economy. Valen, representative of Universo Mola, stressed the importance of continuing to generate spaces for Latin American connection, strengthening the regional production chain and promoting more sustainable and responsible practices.

In conclusion, this launch marks a significant step towards transparency and sustainability in the Latin American textile industry, offering a valuable tool for risk management and the fight against greenwashing.