By Cristal Jimenez

 

The international movement of Latin American sustainable fashion, Universo MOLA, for more than eight years has accompanied brands, designers, artisans and suppliers from various countries in the region to develop and enhance their qualities within the sustainable world, as well as promoting networking, and above all, the development and recognition of designers, entrepreneurs and producers of the value chain of the textile and fashion industry. 

Thus, the recognition of Latin American sustainable brands in new markets is always being managed, with this objective, es que Universo MOLA has partnered with the distinguished luxury platform DOORS in New York to carry out a pop-up sale of Latin American sustainable brands in October 2024..

This will be a launch event for press and media, and a month of pop-ups on sale, specifically in the exclusive area of ​​Soho in New York, where the renowned DOORS NYCconcept store is located. This is a redefined retail platform that empowers independent fashion designers, beauty brands and artists to grow their businesses in the United States, while promoting sustainable, diverse and inclusive practices. 

Furthermore, Universo MOLA has prioritized this alliance with DOORS NYC as it is a highly visible concept store surrounded by luxury brands such as Gucci, Balmain, Prada, and more. DOORS NYC also stands out for receiving from two thousand to four thousand visitors per month and there is an average purchase between 600 to 900 dollars per customer.

The brands willing to participate in this event will enter through the Universo MOLA collective, and as a result of the opportunity of a month of sales that the pop-up will offer, the brands will be able to obtain different benefits, among which the following stand out: to generate large amounts of sale, thanks to a dedicated clothing rack space in the DOORS concept store, where 9 models per designer can be included. Furthermore, this opportunity will also provide a “window takeover” for the launch event, as well as a professional retail team to amplify the designers' stories and ensure sales. 

And since Universo MOLA is also interested in networking and DOORS concept store in public relations, the event will provide PR support, which includes: 

  • Launch event concept consulting.
  • Curation and management of press, influencers and VIP guest list, including RSVPs.
  • Organization of the space and set-up of the event 
  • On-site management of the event and staff. 
  • Press distribution.
  • Post-event report.

It will be an extremely complete event, since within this participation package, marketing support will be elementary, since it offers two newsletters dedicated to DOORS NYC's customer list (10k), press (3k), influencers (2k), and buyers (1k). Likewise, four Instagram posts including Latin American designers. And last but not least, participating brands will gain event presence on the DOORS NYC website: https://doors.nyc/ 

If you want to be part of this event, investment is an important area to highlight. Universo MOLA as a collective will have the opportunity to participate with 5 or 10 participants. If only 5 participants register, the investment will be USD 4,000 per brand, and if the list reaches 10 participants, the amount to invest is USD 2,600 per brand, plus commissions. On the other hand, brands that register must consider that the sustainable luxury products they present as accessories must have a minimum ticket of USD 100, and the clothing items must have a minimum of USD 300. 

In short, it is a fundamental opportunity both for the sales production of a brand and its positioning internationally, especially for Latin American sustainable fashion to be displayed in a space of renown and prestige. 

Don't miss the event! So, if you want to be part, you can register in the form below: 

https://docs.google.com/forms/d/e/1FAIpQLSdAi5SdzIO6VNrzv-8Vc-etCOQs9iyDRKyCdixszRfDvFSRLA/viewform 

If you want to know more information or have questions about it, we invite you to consult on the social networks or email Universo MOLA.

@universomola 

info@universomola.com