By José Manuel Martinez / translated by Samai Páez
Vergel is located in the heart of Mar del Plata, a store that invites us to discover and celebrate sustainable Argentine design. From December 6, from 3 to 8 pm, from Monday to Saturday, its doors will be open. Vergel is a space of abundance where diversity and beauty flourish. Is a shelter where ideas, styles and purposes converge, creating a universe where design is both beautiful and transformative.
Fedra Mauricci, creator of Vergel, producer and specialist in sustainable fashion marketing, said: "Vergel is much more than a store: it is a community that celebrates federal and sustainable design. My goal is to act as a bridge between designers and the public, so that they can Fedra these pieces as much as I do.” With its experience through Back in Fashion, Fedra continues to promote conscious consumption and establish meaningful connections in the world of design and sustainable fashion. «Vergel es mucho más que una tienda; es una comunidad que celebra el diseño federal y sostenible. Mi objetivo es actuar como un puente entre los diseñadores y el público, para que puedan Fedra de estas piezas tanto como yo lo hago.» Con su experiencia a través de Back in Fashion, Fedra sigue promoviendo un consumo consciente y estableciendo conexiones significativas en el mundo del diseño y la moda sostenible.
The event reinforced the vision of Fedra Mauricci as ambassador of Universo MOLA, a program of Entre Soles y Lunas Foundation (ESL.) The international sustainable fashion movement, which promotes networking, recognition of designers, entrepreneurship and producers in the value chain of the textile and fashion industry. These types of proposals align perfectly with the mission of ESL, which seeks to drive the integral development of the communities through social, economic and environmental impact initiatives. By involving designers, local producers and young people, this event contributes to the creation of sustainable employment and social welfare.
Vergel joins the Federal Network of Design Stores, consolidating itself as a new reference in Mar de Plata, a city that is committed to creativity and conscious design. Each piece that is part of Vergel is created under responsible processes and reflects the identity of designers from different regions of the country.
Some brands that coexist in this concept store are an active part of MOLA HUB, a project of Universo MOLA, which brings together a huge network of actors from the Latin American sustainable fashion industry, which offers services that allow the development of brands and designers, as well as their visibility and strengthening in management and knowledge. Some of these brands are:
Alkimia Textil Ancestral: Design of garments with natural fabrics pigmented by hand with natural dyes, collecting ancestral knowledge of natural dry cleaning and infusing the culture of northern Argentina, with a timeless, versatile identity and ethnic roots.
Troja - Slow Clothing: They make garments with natural fibers, with handcrafted details, with ancient weaving techniques handed down for generations. For those who dare to consume differently, to look different. For those who live calmly, with pause, with serenity or seek to find it again.
ARAMI - Tejidos de Diseño: Is a brand that produces woven garments with unique designs made by hand with ancestral techniques, innovating with different textures each product made, we use 100% hand-spun natural flame wool as a raw material, which is found in the Argentine North.
Don't miss the chance to be a part of this federal and conscious design celebration!