{"id":34882,"date":"2023-10-04T07:41:06","date_gmt":"2023-10-04T10:41:06","guid":{"rendered":"https:\/\/universomola.com\/?p=34882"},"modified":"2023-10-04T07:41:06","modified_gmt":"2023-10-04T10:41:06","slug":"madrid-fashion-week-a-tour-of-the-5-sustainable-runways","status":"publish","type":"post","link":"https:\/\/universomola.com\/en\/madrid-fashion-week-a-tour-of-the-5-sustainable-runways\/","title":{"rendered":"Madrid Fashion Week: A Tour of the 5 Sustainable Runways"},"content":{"rendered":"

Translated by Sofia Boh\u00f3rquez<\/p>\n

Continuing with the fashion weeks\u2019 euphoria, it is the turn of the Madrid Fashion Week<\/strong>. From September 12th to 17th, with Mercedes-Benz\u2019s endorsement, the most important Spanish fashion event of the year was celebrated. Although big brands presented their new collections, there were four brands that left their mark through sustainability.<\/p>\n

\u00a0<\/strong>The Basque brand SKFK opened \u201cDesfiles en la Ciudad\u201d (Runways in the City) <\/em>with a purely environmental proposal in the neighborhood of Salamanca.<\/strong> Maia Curutchet, Creative Director, presented \u201cKimua\u201d, a collection that is a standard-bearer of sustainability and slow fashion. Honoring nature and resilience, SKFK proposes creative garments with 100% sustainable fibers and an invitation to reflect on harmony between life and processes, putting a stop to immediacy. In order to demonstrate that it is possible to reverse the negative impacts of the industry, the models closed the runway with zero-waste garments that expressed messages for a more conscious fashion.<\/p>\n

Besides that, at the same time, SKFK ran a round table discussion to explore, on one hand, the growing problematic about the uncontrollable consumerism and fast fashion, and on the other hand, the sustainable fashion that attracts consumers that are more and more aware of their elections.\"\"<\/p>\n

Design by Maison Mesa.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Image taken from Ifema Madrid.\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

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To finish the first day, <\/span><\/span>Maison Mesa proposed at the Plaza de Col\u00f3n their clothing line \u201cThe Things That Dreams Are Made Of\u201d, based on The Human League\u2019s song. <\/span><\/span>\u201cIn keeping with our philosophy, we <\/span>believe that<\/span> the best way to live life is t<\/span>o take<\/span> control of oneself, <\/span>pursuing your<\/span> dreams without giving up a single second,\u201d explains Mesa.<\/span><\/span> On the runway stood clean-cut, simple, flowing silhouettes made from materials such as poplin cotton and fully recycled cotton knit.<\/span><\/span><\/p>\n

 <\/p>\n

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Design by Maison Mesa.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Image taken from Ifema Madrid.\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

On the second day, <\/span><\/span>Mar\u00eda Lafuente, designer and sustainable fashion benchmark, captivated the audience at the Spanish Olympic Committee with her collection Kokoro, a result based on nature. <\/span><\/span>The proposal was characterized by the incorporation of cork, a<\/span> completely organic<\/span> material<\/span> used on large-volume garments and on different accessories. Also, some products were made with materials such as certified Tencel, sequins and recycled tiers.<\/span><\/span><\/p>\n

\"\"<\/p>\n

Design by Mar\u00eda Lafuente.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Image taken from Ifema Madrid<\/span><\/i><\/p>\n

The \u201cDesfiles del Pabell\u00f3n\u201d <\/span><\/b>(\u201cPavilion Parades\u201d)<\/span><\/i><\/b> at Ifema Madrid were not left behind. The designer Aurelia Gil opened the doors on Saturday with her clothing line \u201cTiempo\u201d <\/span><\/b>(\u201cTime\u201d)<\/span><\/i><\/b>, a project inspired by her passion for flowers and the work \u201cThe Persistence of Memory\u201d by Salvador Dal\u00ed.\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

The relaxed silhouettes, patterned kerchief, textures and monochromatic color palette clearly reflected her source of inspiration. \u201cTiempo\u201d consists of handicrafts, Canary Island lace, self-spun crochet, eco and handcrafted dyeing from flowers, cochineal and vegetable fibers. <\/span>\u201cWe insist, one more year, on sustainability as the basic principle of our firm. 100% in-house production and on demand without generating stock. The use of recycled fabrics, elimination of unnecessary trimmings, upcycling work and all of our suppliers are nationals or\/and in the area,\u201d says Gil.<\/span><\/i><\/b><\/p>\n

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Design by Aurelia Gil.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Image taken from Ifema Madrid.<\/span><\/i>\u00a0<\/span><\/p>\n

The closing of the week was in charge of Dominika Koz\u00e1kov\u00e1 with a proposal influenced by historical references, baroque pomposity, flora, and fauna. <\/span><\/span>Her designs are defined as \u201cfrom fairy tales\u201d and are made with scrap materials from warehouses and showrooms<\/span> and elastic fabrics with handmade prints, among others. The products are made locally in Slovakia or <\/span>the <\/span>Czech Republic with the intention <\/span>t<\/span>of<\/span> creating<\/span> capsule collections.<\/span><\/span><\/p>\n

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 <\/p>\n

Design by Domenika Koz\u00e1kov\u00e1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/i><\/p>\n

Image taken from Ifema Madrid.<\/span><\/i>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Fashion is evolving<\/span>,<\/span> and the growing compromise <\/span>in<\/span> the industry is evident. <\/span>S<\/span>ustainability awareness is positively transforming<\/span>,<\/span> and <\/span>the <\/span>responsibility is not only translated in<\/span>to<\/span> fashion garments but also reflects a global community that appreciates the importance of a better and more sustainable future.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Translated by Sofia Boh\u00f3rquez Continuing with the fashion weeks\u2019 euphoria, […]<\/p>","protected":false},"author":9,"featured_media":33215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[257],"tags":[93,91,89,96,217,232,90,50],"class_list":["post-34882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mola-news-in-english","tag-disenadores-sostenibles","tag-ethical-fashion","tag-moda-etica","tag-moda-sustentable","tag-slow-fashion","tag-slowfashion","tag-sustainable","tag-sustainable-fashion"],"_links":{"self":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts\/34882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/comments?post=34882"}],"version-history":[{"count":1,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts\/34882\/revisions"}],"predecessor-version":[{"id":34883,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts\/34882\/revisions\/34883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/media\/33215"}],"wp:attachment":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/media?parent=34882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/categories?post=34882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/tags?post=34882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}