{"id":64950,"date":"2025-02-24T17:47:53","date_gmt":"2025-02-24T22:47:53","guid":{"rendered":"https:\/\/universomola.com\/?p=64950"},"modified":"2025-02-24T17:47:53","modified_gmt":"2025-02-24T22:47:53","slug":"el-estado-real-de-la-moda-sostenible-en-el-e-commerce-latinoamericano","status":"publish","type":"post","link":"https:\/\/universomola.com\/en\/el-estado-real-de-la-moda-sostenible-en-el-e-commerce-latinoamericano\/","title":{"rendered":"The real state of sustainable fashion in Latin American e-commerce"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">By Camila Rua - Translated by  Lorena G\u00f3mez<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Currently, Latin America has approximately <\/span><b>300 million digital shoppers<\/b><span style=\"font-weight: 400;\">, according to Statista. This means that in this region, e-commerce is a significant market to explore in an informed way, as, just like in physical stores, each market has its own dynamics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The countries leading the market are Brazil and Mexico, while countries like Colombia and Argentina are starting to stand out. One common factor is that <\/span><b>their <\/b><b><i>marketplace<\/i><\/b><b> principal es Mercado Libre<\/b><span style=\"font-weight: 400;\">, followed by Amazon in Mexico and Colombia, Falabella in Chile, and Magal\u00fa in Brazil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since 2019, Mercado Libre has created a section for sustainable products, and in 2024, over 4.8 million products with a positive impact were sold in the region. <\/span><b>One of the areas with the most growth was the category of sustainable fashion, with a 92% increase compared to 2023<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the report of <\/span><a href=\"https:\/\/meli-sustentabilidad-bucket.s3.amazonaws.com\/Tendencias_Impacto_Positivo_LATAM_es_2024_34db6b2ad2.pdf\"><span style=\"font-weight: 400;\">Consumer Trends <\/span><i><span style=\"font-weight: 400;\">online<\/span><\/i><span style=\"font-weight: 400;\"> with positive impact of Latin America 2024,<\/span><\/a><span style=\"font-weight: 400;\">, Mercado Libre make a survey of shoppers from Argentina, Brazil, Mexico, and Chile in May 2024 and found that the five most valued aspects of positive-impact fashion by customers are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Protects biodiversity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">100% made from natural materials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Socially responsible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recycled materials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local industry<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, fashion consumption on this <\/span><i><span style=\"font-weight: 400;\">marketplace<\/span><\/i><span style=\"font-weight: 400;\"> is not the same across all countries. An example of this is Colombia, which has 26 million e-commerce users, a number close to Argentina's 26.98 million. Even so, according to the <\/span><a href=\"https:\/\/drive.google.com\/file\/d\/1puJw4LR55BlAdtNA4R3VxoXsDXFLcafj\/view\"><span style=\"font-weight: 400;\">Fashion &amp; Beauty 2024 report<\/span><\/a><span style=\"font-weight: 400;\">, the latter country has more than three million fashion products, approximately six times more than the 600,000 fashion products that Colombia has.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that, <\/span><b>the digital fashion market in Colombia does not have Mercado Libre<\/b><span style=\"font-weight: 400;\"> as its main platform, and as such, sustainable fashion operates under different dynamics compared to other Latin American countries. Despite this, the previous statistical reports reflect the interests of shoppers and the potential of this area.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Por: Camila Rua Actualmente, Am\u00e9rica Latina tiene aproximadamente 300 millones [&hellip;]<\/p>","protected":false},"author":7,"featured_media":64951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[553,180],"tags":[227,565,242,46,48,47,558],"class_list":["post-64950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mola-mag","category-mola-news","tag-diseno-latino","tag-e-comerce","tag-latinoamerica","tag-moda","tag-moda-latina","tag-moda-sostenible","tag-tendencias"],"_links":{"self":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts\/64950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/comments?post=64950"}],"version-history":[{"count":1,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts\/64950\/revisions"}],"predecessor-version":[{"id":64952,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts\/64950\/revisions\/64952"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/media\/64951"}],"wp:attachment":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/media?parent=64950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/categories?post=64950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/tags?post=64950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}