{"id":65377,"date":"2025-05-19T14:10:21","date_gmt":"2025-05-19T19:10:21","guid":{"rendered":"https:\/\/universomola.com\/?p=65377"},"modified":"2025-05-19T14:12:21","modified_gmt":"2025-05-19T19:12:21","slug":"color-sostenibilidad-y-cultura-el-uso-del-color-como-lenguaje-en-la-moda-sostenible-latinoamericana","status":"publish","type":"post","link":"https:\/\/universomola.com\/en\/color-sostenibilidad-y-cultura-el-uso-del-color-como-lenguaje-en-la-moda-sostenible-latinoamericana\/","title":{"rendered":"Color, sustainability, and culture: The use of color as a language in Latin American sustainable fashion"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">By Cristina Rivas - Translated by \u00c1ngela Su\u00e1rez<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the vibrant and diverse palette of Latin America, color is much more than an aesthetic matter: it reflects identity, history, and now also, sustainability. Latin American sustainable fashion has found the colors of a powerful language to communicate values, generate emotional impact, and restate its commitment to the environment and local culture.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Color as a symbol of sustainability<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the world of conscious fashion, every choice matters, and color is no exception. Through carefully selected shades, sustainable brands convey deep and ethical messages. <\/span><b>Green<\/b><span style=\"font-weight: 400;\">, for example, symbolizes nature and a direct connection to ecology. <\/span><b>Blue<\/b><span style=\"font-weight: 400;\"> brings a sense of calm and responsibility. <\/span><b>Earth tones<\/b><span style=\"font-weight: 400;\"> evoke the roots of nature, alluding to fertile soil and the sustainable  work of rural communities. <\/span><b>Neutral colors<\/b><span style=\"font-weight: 400;\"> (white, gray, black) serve as a timeless and versatile base.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-fusion-200 wp-image-65378 aligncenter lazyload\" data-src=\"https:\/\/universomola.com\/wp-content\/uploads\/2025\/05\/imagen-1-1-200x267.jpg\" alt=\"\" width=\"200\" height=\"267\" data-srcset=\"https:\/\/universomola.com\/wp-content\/uploads\/2025\/05\/imagen-1-1-9x12.jpg 9w, https:\/\/universomola.com\/wp-content\/uploads\/2025\/05\/imagen-1-1-200x267.jpg 200w, https:\/\/universomola.com\/wp-content\/uploads\/2025\/05\/imagen-1-1-225x300.jpg 225w, https:\/\/universomola.com\/wp-content\/uploads\/2025\/05\/imagen-1-1-400x533.jpg 400w, https:\/\/universomola.com\/wp-content\/uploads\/2025\/05\/imagen-1-1-600x800.jpg 600w, https:\/\/universomola.com\/wp-content\/uploads\/2025\/05\/imagen-1-1-768x1024.jpg 768w, https:\/\/universomola.com\/wp-content\/uploads\/2025\/05\/imagen-1-1-800x1067.jpg 800w, https:\/\/universomola.com\/wp-content\/uploads\/2025\/05\/imagen-1-1-1152x1536.jpg 1152w, https:\/\/universomola.com\/wp-content\/uploads\/2025\/05\/imagen-1-1-1200x1600.jpg 1200w, https:\/\/universomola.com\/wp-content\/uploads\/2025\/05\/imagen-1-1-1536x2048.jpg 1536w, https:\/\/universomola.com\/wp-content\/uploads\/2025\/05\/imagen-1-1-scaled.jpg 1920w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/267;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Beyond the visual aspect, the commitment extends to the raw materials: the use of <\/span><b>natural dyes<\/b><span style=\"font-weight: 400;\">, derived from plants, minerals, or organic waste, significantly reduces the environmental impact of the textile process. This practice, which preserves ancestral knowledge, has gained popularity among conscious designers in the region.<\/span><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-65377 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"imagen 2 (1)\" data-caption=\"\" href='https:\/\/universomola.com\/en\/color-sostenibilidad-y-cultura-el-uso-del-color-como-lenguaje-en-la-moda-sostenible-latinoamericana\/imagen-2-1\/'><img decoding=\"async\" width=\"1\" height=\"1\" data-src=\"https:\/\/universomola.com\/wp-content\/uploads\/2025\/05\/imagen-2-1.jpg\" class=\"attachment-medium size-medium lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1px; --smush-placeholder-aspect-ratio: 1\/1;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"imagen 3 (1)\" data-caption=\"\" href='https:\/\/universomola.com\/en\/color-sostenibilidad-y-cultura-el-uso-del-color-como-lenguaje-en-la-moda-sostenible-latinoamericana\/imagen-3-1\/'><img decoding=\"async\" width=\"1\" height=\"1\" data-src=\"https:\/\/universomola.com\/wp-content\/uploads\/2025\/05\/imagen-3-1.jpg\" class=\"attachment-medium size-medium lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1px; --smush-placeholder-aspect-ratio: 1\/1;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p><b>Culture and sustainability:  a chromatic dialogue<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Latin America is deeply rooted in cultural identity which is reflected in its colors. From Andean textiles to Mayan embroidery, pigments not only adorn but also tell stories. Today, this symbolic richness intertwines with sustainability, giving rise to fashion proposals that  go beyond just clothing to actually express its <\/span><b>cultural heritage<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In the fourth edition of <\/span><b>Universo MOLA Fashion Week (UMFW) 2025<\/b><span style=\"font-weight: 400;\"> held in Bogot\u00e1, Colombia, several regional brands showed how color can serve as a channel for both cultural and environmental expression:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>FK Textil (Uruguay)<\/b><span style=\"font-weight: 400;\"> presented handcrafted, naturally dyed pieces that rescue rural-origin natural fibers and expressions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Madre Tierra (Colombia)<\/b><span style=\"font-weight: 400;\"> unveiled its collection \u201cLegado,\u201d highlighting earthy tones and references to local traditions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pins\u00f3n (Colombia)<\/b><span style=\"font-weight: 400;\"> used biomaterials and subdued palettes with intense accents, reflecting a balance between awareness and sophistication.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tenaz by Andrea Mesa (Uruguay)<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Zamia (Colombia)<\/b><span style=\"font-weight: 400;\"> explored warm, earthy tones to emphasize a connection with the land and resilience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Artelanas<\/b><span style=\"font-weight: 400;\">, <\/span><b>Elipa<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Aymara (Argentina)<\/b><span style=\"font-weight: 400;\">, contributed chromatic diversity through artisanal methods, using traditional dyeing techniques and natural fibers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Naturaliza Textil (Chile)<\/b><span style=\"font-weight: 400;\"> presented textiles dyed with organic materials, demonstrating how innovation can harmonize with ancestral traditions.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Emotion, perception, and conscious design<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>color theory<\/b><span style=\"font-weight: 400;\">, widely studied in fashion, holds that each shade evokes a distinct emotional response. In sustainable fashion, this dimension gains renewed relevance. Colors are chosen not just for trends or aesthetics, but for their ability to <\/span><b>communicate values<\/b><span style=\"font-weight: 400;\">, <\/span><b>shift perceptions<\/b><span style=\"font-weight: 400;\"> and create sensory experiences aligned with responsible consumption.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Brands like <\/span><b>Verde Amor (M\u00e9xico)<\/b><span style=\"font-weight: 400;\">, <\/span><b>Sof\u00eda Hegel (Guatemala)<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Vengala Pacheco (Peru)<\/b><span style=\"font-weight: 400;\"> took part in the<\/span><i><span style=\"font-weight: 400;\"> Fashion Films<\/span><\/i><span style=\"font-weight: 400;\">, bringing their visual language into digital narratives where color also plays a powerful emotional role.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Toward a more human and connected fashion<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sustainable fashion in Latin America is not only about reducing waste or improving labor conditions: it also seeks to <\/span><b>reconnect with the human essence<\/b><span style=\"font-weight: 400;\"> through color. This new perspective of fashion, where every shade is intentional, every dye tells a story, and every garment has a purpose, represents a quiet but deep revolution.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Color stops being a mere ornament to become a vehicle for change, one that reminds us that getting dressed can also be an act of awareness, and respect for the planet.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Sources:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pantone Moda:<\/span><a href=\"https:\/\/es.scribd.com\/document\/850357446\/Pantone-Moda-Ampliado\"> <span style=\"font-weight: 400;\">https:\/\/es.scribd.com\/document\/850357446\/Pantone-Moda-Ampliado<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Academia Sisa:<\/span><a href=\"https:\/\/academiasisa.com\/teoria-del-color-en-la-moda\"> <span style=\"font-weight: 400;\">https:\/\/academiasisa.com\/teoria-del-color-en-la-moda<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Publicaciones de BCome:<\/span><a href=\"https:\/\/www.linkedin.com\/company\/bcome-impact\/posts\/?feedView=all\"> <span style=\"font-weight: 400;\">https:\/\/www.linkedin.com\/company\/bcome-impact\/posts\/?feedView=all<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">MOLA HUB:<\/span><a href=\"https:\/\/universomola.com\/marcas-disenadores\/\"> <span style=\"font-weight: 400;\">https:\/\/universomola.com\/marcas-disenadores\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Semana de la Moda Sostenible de Latinoam\u00e9rica:<\/span> <a href=\"https:\/\/www.youtube.com\/watch?v=Zru_8kPvzP8\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/watch?v=Zru_8kPvzP8<\/span><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Por Cristina Rivas &nbsp; En la vibrante y diversa paleta [&hellip;]<\/p>","protected":false},"author":7,"featured_media":65381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[553,554],"tags":[560,634],"class_list":["post-65377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mola-mag","category-tejiendo-saberes","tag-tenido","tag-textiles"],"_links":{"self":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts\/65377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/comments?post=65377"}],"version-history":[{"count":2,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts\/65377\/revisions"}],"predecessor-version":[{"id":65383,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts\/65377\/revisions\/65383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/media\/65381"}],"wp:attachment":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/media?parent=65377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/categories?post=65377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/tags?post=65377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}