{"id":65386,"date":"2025-05-20T16:29:27","date_gmt":"2025-05-20T21:29:27","guid":{"rendered":"https:\/\/universomola.com\/?p=65386"},"modified":"2025-05-21T09:58:06","modified_gmt":"2025-05-21T14:58:06","slug":"arzayus-la-autenticidad-del-diseno-consciente-que-florece-en-guatemala","status":"publish","type":"post","link":"https:\/\/universomola.com\/en\/arzayus-la-autenticidad-del-diseno-consciente-que-florece-en-guatemala\/","title":{"rendered":"Arzay\u00fas: The authenticity of conscious design flourishing in Guatemala"},"content":{"rendered":"

By Cristina Rivas - Translated by \u00c1ngela Su\u00e1rez\u00a0<\/span><\/i><\/p>\n

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Arzay\u00fas is an emerging fashion brand founded in 2023 in Guatemala by Colombian designer Juan Arzay\u00fas. Its origins date back to a university classroom and a simple idea: transform recycled jeans into a completely new garment. What started as an academic exercise evolved into a passionate exploration of <\/span>upcycling<\/i><\/b>, shaping a proposal that today defies aesthetic and ethical conventions of the industry.<\/span><\/p>\n

\"\"(On Instagram: @thearzayus)<\/span><\/p>\n

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One of the most important turning points for the brand was its debut in the Guatemala Fashion Week in 2022. Until then, Arzay\u00fas had developed a primarily digital presence, but the runway show marked a turning point. \u201cIt was a huge success; the designs were very different from what people were used to seeing. It was a good start for people to get to know the brand\u2019s experimental DNA,\u201d the designer recalls.<\/span><\/p>\n

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That \u201cDNA\u201d is deeply connected to an artisanal, personal, and conscious approach. Beyond sustainability as a discourse, Arzay\u00fas has focused on the authenticity of the creative process and keeping the brand alive in a challenging environment. \u201cThe biggest challenge is to hold on, to continue creating, showing on social media, in fashion shows, collaborating with people who share the brand\u2019s philosophy. It is not so much that people do not understand sustainability, but rather that they seek garments that represent them, and that\u2019s where we need to stand out.\u201d<\/span><\/p>\n

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His proposal has developed as a personal trilogy, with each collection reflecting an intimate stage of his journey as a designer. This evolution has been organic and deeply introspective. \u201cI didn\u2019t want to launch telling everyone \u2018this is who I am,\u2019 but rather allow myself to experiment and decide along the path what truly represents me. That\u2019s how I\u2019ve been defining my aesthetic.\u201d<\/span><\/p>\n

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Estigma (Stigma)<\/b>, the collection presented at Universo MOLA Fashion Week 2025, stems from a direct connection with his everyday surroundings and personal passions like gardening. The use of <\/span>vibrant colors, especially deep greens and floral elements, was an extension of his daily observation of the garden that surrounds him.<\/b> But the true conceptual core of the collection lies in the double meaning of the word stigma: on one side, the reproductive organ of flowers; on the other, the social burden or prejudice.\u00a0<\/span><\/p>\n

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