{"id":65437,"date":"2025-06-12T19:18:58","date_gmt":"2025-06-13T00:18:58","guid":{"rendered":"https:\/\/universomola.com\/?p=65437"},"modified":"2025-06-12T19:18:58","modified_gmt":"2025-06-13T00:18:58","slug":"creadores-de-contenido-y-sostenibilidad-educadores-o-promotores-del-consumo","status":"publish","type":"post","link":"https:\/\/universomola.com\/en\/creadores-de-contenido-y-sostenibilidad-educadores-o-promotores-del-consumo\/","title":{"rendered":"Content Creators and Sustainability: Educators or Consumption Promoters?"},"content":{"rendered":"

By Cristina Rivas - Translated by \u00c1ngela Su\u00e1rez<\/span><\/i><\/p>\n

 <\/p>\n

In today\u2019s digital age, content creators play a pivotal role in shaping trends and values. Within the world of sustainable fashion, their influence can be both enlightening and, at times, contradictory, depending on how they approach the conversation.<\/span><\/p>\n

 <\/p>\n

The Power of Social Media in Sustainable Fashion<\/b><\/p>\n

Social media has become a powerful tool for promoting sustainable fashion. Through creative, educational content, creators have the opportunity to raise awareness about <\/span>eco-friendly<\/span><\/i> materials, ethical manufacturing processes, and practical tips for adopting a more environmentally responsible lifestyle. Collaborations with experts and conscious brands help amplify these messages, fostering a more informed and engaged community.<\/span><\/p>\n

 <\/p>\n

The Story of @lacirculander<\/b><\/p>\n

One notable example is<\/span> Natalia Salazar<\/b>, better known online as @lacirculander. Based in Cali, Colombia, Natalia is a prominent content creator focused on sustainable fashion and mindful consumption. Beyond her work on social media, she previously served as Country Coordinator for Fashion Revolution Colombia, a global movement advocating for transparency and ethics within the fashion industry.<\/span><\/p>\n

\n\"\"(Via Instagram: @lacirculander)<\/span><\/p>\n

 <\/p>\n

Through her Instagram account, Natalia shares educational and practical content on circular fashion, garment reuse, and ways to reduce the environmental impact of clothing consumption. Blending activism with a conscious lifestyle, she seeks to inspire her audience to adopt more sustainable habits in their everyday wardrobes.<\/span><\/p>\n

 <\/p>\n

Thanks to a dedicated and engaged community, Natalia uses her platform to spotlight ethical fashion initiatives, promote textile recycling workshops, and collaborate with brands that align with her sustainability values. Her work has played an important role in raising awareness about the need for more responsible consumer habits in the fashion industry.<\/span><\/p>\n

\"\"<\/p>\n

(Via Instagram: @lacirculander)<\/span><\/p>\n

 <\/p>\n

Her project first took shape in 2020 as a second-hand clothing venture, which later evolved into a blog. In Natalia\u2019s own words:<\/span><\/p>\n

 <\/p>\n

\u201cStarting a second-hand clothing shop wasn\u2019t just about selling for the sake of selling. It was my way of offering and showcasing alternatives to <\/span>fast fashion<\/span><\/i>.\u201d<\/span><\/p>\n

 <\/p>\n

After stepping away from the business for academic reasons, a new idea emerged:<\/span><\/p>\n

 <\/p>\n

\u201cI thought, \u2018When I return to this project, I want to be my own influencer.\u2019 So, I started creating content, first featuring outfit ideas, but always centered on reuse. By sharing my conscious lifestyle, I wanted to show that there are many different ways to consume and to wear a garment a thousand times.\u201d<\/span><\/p>\n

 <\/p>\n

Community Reach and Impact<\/b><\/p>\n

The response from her audience has gone beyond likes and comments, sparking direct participation:<\/span><\/p>\n

 <\/p>\n

\u201cFor 14 days, a girl \u2014 I can\u2019t recall if she was a content creator \u2014 took on one of my challenges. She tagged me for several days, and it was so exciting to see her create different looks with the same dress. I also know people who aren\u2019t content creators but have tried some of the challenges because they\u2019ve told me about it.\u201d<\/span><\/p>\n

 <\/p>\n

Natalia emphasizes the personal, authentic nature of her content:<\/span><\/p>\n

 <\/p>\n

\u201cYou can see my personality in the way I create content. I bring in a gender perspective \u2014 I\u2019m a feminist, by the way \u2014 and sometimes include reflections inspired by what I\u2019m reading. These are sensitive topics that need to be carefully explained.\u201d<\/span><\/p>\n

 <\/p>\n

Educators or Consumption Promoters?<\/b><\/p>\n

Content creators have the potential to be powerful agents of change in the pursuit of sustainable fashion. Their influence can inform and empower audiences to make more conscious purchasing decisions.\u00a0<\/span><\/p>\n

 <\/p>\n

However, it\u2019s a fine line to walk. Without realizing it, they could become inadvertent promoters of consumption disguised as sustainability. The challenge lies in preserving an authentic, educational approach \u2014 one that places the welfare of the planet and its beings above commercial interests.<\/span><\/p>\n

 <\/p>\n

Sources:<\/b><\/p>\n

https:\/\/lacirculander.com\/pages\/quien-soy<\/span><\/a><\/p>\n

https:\/\/www.youtube.com\/watch?v=tFjnKQ9H-L4<\/span><\/a><\/p>\n

https:\/\/www.instagram.com\/lacirculander\/<\/span><\/a><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Por Cristina Rivas   En la era digital, los creadores […]<\/p>","protected":false},"author":7,"featured_media":65440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[553,555],"tags":[668,669,663,667,662,665,316,47,666,664,623],"class_list":["post-65437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mola-mag","category-tendencias","tag-consumo-de-contenido","tag-creacion-de-contenido","tag-creadores-d-econtenido","tag-era-digital","tag-influencers","tag-influencia","tag-moda-consciente","tag-moda-sostenible","tag-noticias","tag-redes-sociales","tag-sociedad"],"_links":{"self":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts\/65437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/comments?post=65437"}],"version-history":[{"count":1,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts\/65437\/revisions"}],"predecessor-version":[{"id":65441,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/posts\/65437\/revisions\/65441"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/media\/65440"}],"wp:attachment":[{"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/media?parent=65437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/categories?post=65437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/universomola.com\/en\/wp-json\/wp\/v2\/tags?post=65437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}